MIA PRODUCTION

Stefon Towler, - Human Centered Innovation: An Introduction to Design Thinking in Business. #cincinnati #ixda #ixdacincinnati #uxdesign #designthinking #designevent #workshop #event #videography #videoproduction #filmmaking #ohio #miaproduction Human-centered design has transformed and saved businesses from large organizations like Procter & Gamble, to once startups like AirBnB, allowing them to innovate and leave a lasting impact. While these organizations can spend upwards of $60,000 to $175,000 to generate new solutions, you can use the same techniques without the 6 figure bill— leaving you with a sense of clarity, and confidence that you’re on the right track with your brand or business. Join us for a dynamic hands-on session that will equip you with the tools and techniques used to create impactful products, services, and strategies. During our time, you will learn step-by-step how to develop a deep understanding of your customers and turn your knowledge into ideas that people like, want, and will thrive in the market. Whether you’re the lone wolf in your organization, a small business, or startup looking to better serve your customers, this skillset stretches beyond the boundaries of industries, titles, and roles. AGENDA: 6:00PM - 6:15PM - Networking & Refreshments 6:15PM - 6:30PM - Announcements 6:30PM - 7:15PM - Workshop Activity 7:15PM - 7:30PM - Q&A ABOUT OUR SPEAKER Hi, I’m Stefon Towler, I guide teams through uncertainty, curiosity and creativity to develop innovative products, services, and strategies using workshops. As the Founder and Principal Strategist at Insight & INNOVATE I use my experience as an engineer, market researcher, UX researcher and facilitator to guide individuals and teams through the innovation process. I’ve had the opportunity to work with industry leading global brands from consumer packaged goods to finance, tech to entertainment and even aviation. Through it all, I’ve learned, no matter the industry, those who thrive share a similar approach to success. Our goal at Insight & INNOVATE is to help your business thrive by empowering you with the knowledge and tools needed to connect with the people you aim to serve and provide them with the best solution possible.

#easytouse #ixda #ixdacincinnati #cincinyevents #martygage #teksystems Experts use heuristics and cognitive theories to explain why something is or is not usable. But what do things look and act like that are perceived as “user friendly”? What are the sensory signals that viscerally communicate that a thing is going to be “easy to use”? This presentation will be a visual description of how people explain “easy to use”, in their own words, using pictures and stimuli. Characteristics of user-friendliness such as intuitive, obvious, straightforward, familiar, clear, effortless, ergonomic, and organized will be visualized. These qualities of “easy to use” will come to life through a broad range of categories and contexts including automotive, electronics, banks, tools, food packaging, over-the-counter medications, and appliances. Making all aspects of life easy is a universal need. Pictures will be used to make “easy to use” easy to understand. ABOUT OUR PRESENTER Hi, I’m Marty Gage, a strategic user research pioneer with 20+ years of experience perfecting the art of future-focused generative research to drive billion-dollar growth for Fortune 500 companies. Currently, I’m the VP of User Experience Research at Lextant: the human experience firm, an industry-acclaimed user research and strategy consultancy. I’m the author of User Experience Research: Discover what customers really want, a visual, step-by-step guide to generative research. I’m looking forward to sharing and hanging out. Come find me and let's talk. ABOUT OUR SPONSOR TEKsystems Digital is the Digital and Creative division of TEKsystems, a $4.1 billion, 34-year-old privately held staffing and advisory services firm. We partner with clients to augment, extend, accelerate, or transform their digital business strategies. We operate within 400+ digital marketing organizations with a Digital and Creative workforce over 1,700 strong. Additionally, our Global Services team brings global innovation and development centers that add an additional 1,500 to our digital delivery capabilities. Meetups IXDA Cincinnati - https://www.meetup.com/ixda-cincinnati/events/ Book - https://www.amazon.com/User-Experience-Research-Discover-Customers/dp/1119884217 #webdesign #Design #Information Architecture #interactiondesign Design #userexperience Experience #usability

#cincinnati #userexperience #ixda #ixdacincinnati #workshops Next Meetup register: https://www.meetup.com/ixda-cincinnati/ Unleashing the Power of UX Analytics," a dynamic workshop led by Jeff Hendrickson, a seasoned UX leader with over 20 years of international experience. This session focuses on identifying critical challenges, leveraging quantitative and qualitative data, and prioritizing efforts effectively. Learn to use UX analytics for actionable insights, ensuring your products meet and exceed user expectations. Perfect for those looking to enhance product strategy or design thinking skills, this workshop provides the tools for data-driven decision-making in a concise, impactful format. Transform your approach to UX and drive meaningful product outcomes. AGENDA 6:00 - 6:15 pm: Networking and refreshments, provided by New Era Technologies 6:15 - 6:30pm: Announcements and introductions 6:30 - 7:30 pm: Presentation & Workshop ABOUT OUR PRESENTER: JEFF HENDRICKSON With over two decades of experience ranging from grassroots projects to high-level engagements with The Pentagon, I have consistently championed user needs, leading diverse teams toward the creation and delivery of impactful products. My leadership extends beyond conventional boundaries, driving UX design, research, and strategy to foster innovation and growth. My efforts have not only secured multi-million dollar international deals but also transformed marketing strategies, cultivated leadership within product management teams, and initiated UX divisions in organizations previously unaware of their necessity. Embracing the advent of AI technology, I am at the forefront, guiding skeptics and enthusiasts alike on how to leverage AI for innovation and impact. My core competencies span a broad spectrum, including UX strategy, management, research, software design, and AI content creation. Career milestones highlight my role as a pioneer in Autonomy Knowledge Management in the U.S., revitalizing user groups through interactive workshops, and spearheading UX initiatives that have significantly contributed to organizational growth and success. My passion thrives in facilitating "ah-ha" moments during Design Thinking workshops, where I witness the unleashing of creative potential and the collaborative journey towards solving complex challenges.. https://www.linkedin.com/in/jeffreydhendrickson/ ABOUT OUR SPONSOR New Era Technology (formerly Fusion Alliance) is your digital transformation partner. We create exceptional customer experiences by leveraging data insights, experience design, and technology to transform how you connect with your customers. Customers worldwide rely on New Era’s seamless blend of solutions that securely connect people, places, and information in a rapidly changing digital world. New Era has offices in the Americas, the United Kingdom, APAC, and Europe. New Era provides solutions and services to diverse industries, including Global Enterprise, Banking & Finance, Smart Buildings & IoT, Healthcare, Education, and Government. https://www.neweratech.com/us/digital-transformation

Inclusive Design Unleashed: Amplifying Positive Effects of Accessibility-Centric Approaches #ixdacincinnati #aiga #ixda #cdw #designweek #cincinnatidesignweek #cincinnati #event https://cincinnati.aiga.org/event/inclusive-design-unleashed-amplifying-positive-effects-of-accessibility-centric-approaches/ When you design with accessibility in mind, the benefits extend far beyond solely people with disabilities. Join us for an inspirational discussion and hands-on session where we’ll explore how designing for specific users transforms the way we approach a problem. You’ll learn how incorporating accessibility principles can lead to more intuitive, user-friendly and innovative designs that benefit everyone, regardless of their abilities. Creators of all experience levels are welcome to participate in this inspirational and exciting event! Agenda: 6:00 - 6:30 pm: Doors, Refreshments & Networking 6:30 - 8:00 pm: Introduction to Accessibility & Design Thinking Activity 8:00- 8:30 pm: Wrap Up, Continued Networking & Refreshments About the Facilitators: Annie Hensley Director/UX Design at Openfield IAAP Certified Professional in Accessibility Core Competencies As Director of UX Design at Openfield, Annie is responsible for ensuring the team continues to deliver superior client and user experiences that result in tangible business outcomes. That includes fostering collaboration and crossover between our design and research teams, mentorship and career guidance, stewardship of Openfield’s culture and values, as well as, contributing to strategic decisions that ensure the company continues to evolve to meet the changing needs of EdTech clients and users. As an IAAP Certified Professional in Accessibility Core Competencies (CPACC), she is committed to ensuring accessibility standards are met by the team. Annie is a lifelong runner, and an avid lover of parks of all sorts – theme parks, ballparks, and National Parks (even revisiting Parks and Recreation too many times to count). Alex Hiser UX Designer at Openfield IAAP Certified Professional in Accessibility Core Competencies In her role at Openfield, Alex is dedicated to creating experiences that captivate users and clients. Alex graduated from Ohio University with a strong foundation in design principles, storytelling, and a deep appreciation for user-centered design. As an IAAP Certified Professional in Accessibility Core Competencies (CPACC), she is committed to making experiences accessible, inclusive and equitable for users of all abilities. Alex is a passionate adventurer, and loves learning about diverse cultures and languages from around the world. Additionally, she enjoys practicing tennis, pickleball and spending time outdoors. About Openfield We help leading EdTech companies create best-ever user experiences that enable people to achieve new levels of learning and teaching success. What we do: User Research & Testing Ideation & Planning Design & Prototyping About IxDA Cincinnati We are a local chapter of the Interaction Design Association. It is for individuals interested in sharing ideas in interaction design, user experience and digital design, to share their knowledge and new techniques across the Cincinnati community. Whether you’re a seasoned professional, want to expand your horizons, or network with others, we hope you can come collaborate with us!

#meetup #cincinnati #ixda #ixdacincinnati #workshop More meetups - https://www.meetup.com/ixda-cincinnati Journey maps can help you and your team visualize what your end users are thinking, feeling, and doing, to build empathy which will help inform how to improve an experience. This session will help you understand how to create a journey map of your own. To kick off this design thinking workshop, we'll split into teams and exercise empathetic listening skills. Then we will learn how to role-play scenarios that will help inform our map, while others observe and listen to the dialog while recording key elements of the interaction. This will start the foundation of a blueprint. Then together we'll gather around a journey mapping board using sticky notes and sharpies to transfer the understanding from the blueprint to a current-state hypothesis map. We'll further evolve the current-state journey map based on "customer" input; prioritizing pain points within the journey. At the conclusion, each team will share out their current state journey map and new ideas, plus potential solutions that teams discovered during the process. AGENDA 6:00 - 6:15 pm: Networking and refreshments, provided by 84.51 6:15 - 6:30 pm: Introductions and announcements 6:30 pm - 7:15 pm: Workshop 7:15 pm - 7:30: Q&A, sharing, and wrap-up FACILITATOR Marc Macaluso is a strategic minded business executive with experiences in B2B as a Manager at Emerson Electric and a Director at Regal Beloit; multi-billion dollar, international, industrial organizations where Marc honed his Digital Transformation and Customer Experience knowledge. Marc currently is the CMO for NKY Speech & Language Services, a healthcare company. ABOUT OUR HOST 84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting-edge science, we leverage 1st party retail data from nearly 1 of 2 U.S. households and 2 billion transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing. #84.51 #uxdesign #designmeetup #InteractionDesignAssociation #DesignThinking #Workshop #userexperience #UserJourneyMap Meetup https://www.meetup.com/ixda-cincinnati/events/291921894

Marketers, designers, and UXers… Extend the holiday season – bring your friends and make new ones while having fun at this community holiday party. Your ticket includes lite bites, a drink, and a raffle ticket (for a fun gift). This event is organized by Greater Cincinnati’s “Mixed Media” group (aka Ad Club, AIGA, American Marketing Association, Digital CX, IABC, IxDA, PRSA, and Together Digital). Proceeds will support Bridge Adaptive Sports and Recreation, a local charity that enables individuals to participate in adaptive sports and recreation in order to improve their quality of life #ama #event #aiga #cincinnati #ixda #digitalCX #IABC #PRSA #TogetherDigital #AdClub