My goal is to create a world that is more connected and
easier to use.
I'm Mariana Ianovska, a Senior UX Designer and Product Designer with over 12 years of experience delivering user-centered, innovative digital solutions.
Throughout my career, I’ve honed my skills in user research, interaction design, and usability testing, developing an approach that combines strategic insights with empathy for end-users.
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My Expertise
My design journey spans a wide array of industries and product types, including construction management software, e-commerce, finance, B2B/B2C platforms, social business portals, and education apps. I specialize in creating solutions for complex user flows, multi-device interfaces, and applications that meet high standards of accessibility and user satisfaction.
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Industry Experience
I’ve designed for diverse sectors:
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CRM Systems: Created educational apps, CRMs, and B2B software, enhancing user journeys for educational content delivery, device management, and customer service
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E-Commerce & Finance: Designed engaging digital solutions, including trading platforms and mobile applications. My designs prioritize simplicity and usability, whether for retail, finance, or mobile commerce.
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Construction Software: Developed intuitive, user-friendly systems for project management and streamlined complex workflows, resulting in greater efficiency and higher user engagement.
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Social Business Platforms: Led design for social business portals to foster community engagement, adhering to industry standards and incorporating Material Design principles.
Skills and Tools
My skill set includes user research, journey mapping, wireframing, prototyping, and data visualization. I am proficient in tools such as Figma, Adobe XD, Sketch, Miro, Axure, HTML, CSS, and Pendo, allowing me to translate ideas into scalable, intuitive designs. My data-driven approach ensures that design decisions are grounded in research, A/B testing, and analytics.
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Hobbies:Fillmaking and photography
Behind a design industry a photographer, filmmaker, and drone pilot with a passion for capturing the world’s beauty from unique perspectives.
With experience spanning nearly 100+ countries, I’ve dedicated my career to crafting compelling aerial photography and visual storytelling. My journey has taken me to the heights of the world’s tallest skyscrapers, deep into the labyrinths of cities, and across breathtaking landscapes from Antarctica to the peaks of Chile and Peru.
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Throughout my career, I’ve worked with global platforms like Getty Images, Shutterstock, where I contribute as a writer and expert in the visual arts, and am a member of the National Geographic community, actively promoting creativity and storytelling on platforms such as 500px and iStock. My work has been featured in numerous publications, specializing in architectural, commercial, and real estate photography, and my detailed panoramas have been transformed into photo wallpapers, canvas prints, and paintings that enhance both homes and businesses.
In 2021, my journey expanded into documentary filmmaking. I’ve produced films such as Umnak Island, Antarctica: The Land of Ice and Snow, and Baffin Island: A Journey Through Time and Terrain, which broaden my storytelling horizons and showcase the beauty and history of the landscapes I’ve explored.
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My work has earned notable recognition, including being listed among the 100 Best Photos in 2016 and the 100 Best Photographers in 2017 in the 35AWARDS, particularly for landscape and city photography. My commitment to visual storytelling continues to drive me forward, as I capture and share the essence of the world’s cultures, architecture, and natural wonders.
