My goal is to create a world that is more connected and
easier to use.
I'm Mariana Ianovska, a Senior UX Designer and Product Designer with over 15 years of experience delivering user-centered, innovative digital solutions.
Throughout my career, I’ve honed my skills in user research, interaction design, and usability testing, developing an approach that combines strategic insights with empathy for end-users.
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My Expertise
My design journey spans a wide array of industries and product types, including construction management software, e-commerce, finance, B2B/B2C platforms, social business portals, and education apps. I specialize in creating solutions for complex user flows, multi-device interfaces, and applications that meet high standards of accessibility and user satisfaction.
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Industry Experience
I’ve designed for diverse sectors:
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Enterprise Products: Created educational apps, CRMs, and B2B software, enhancing user journeys for educational content delivery, device management, and customer service
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E-Commerce & Finance: Designed engaging digital solutions, including trading platforms and mobile applications. My designs prioritize simplicity and usability, whether for retail, finance, or mobile commerce.
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Construction Software: Developed intuitive, user-friendly systems for project management and streamlined complex workflows, resulting in greater efficiency and higher user engagement.
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Social Business Platforms: Led design for social business portals to foster community engagement, adhering to industry standards and incorporating Material Design principles.
Skills and Tools
My skill set includes user research, journey mapping, wireframing, prototyping, and data visualization. I am proficient in tools such as Figma, Adobe XD, Sketch, Miro, Axure, HTML, CSS, and Pendo, allowing me to translate ideas into scalable, intuitive designs. My data-driven approach ensures that design decisions are grounded in research, A/B testing, and analytics.
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Fillmaking and visual production
Beyond my work in UX design, visual design, and branding, I also bring extensive experience in filmmaking, video production, visual effects, and animation. This expertise allows me to approach digital products from a multidimensional visual perspective, blending storytelling, motion, and interactivity.
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Working in video production — a parallel visual industry — enhances my design thinking by giving me a deep understanding of composition, timing, narrative, and engagement. It enables me to create more immersive user experiences, craft compelling content, and elevate the visual impact of the products I design. My combined skills in UX, branding, and cinematic storytelling make me uniquely positioned to bridge interactive design and rich visual media.
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Throughout my career, I’ve worked with global platforms like Getty Images, Shutterstock, where I contribute as a writer and expert in the visual arts, and am a member of the National Geographic community, actively promoting creativity and storytelling on platforms such as 500px and iStock. My work has been featured in numerous publications, specializing in architectural, commercial, and real estate photography, and my detailed panoramas have been transformed into photo wallpapers, canvas prints, and paintings that enhance both homes and businesses.
