Helsi.me | Ianovska UX Designer

Helsi.me – Digital Healthcare Platform

Role: Senior UX/Product Designer

Helsi.me is Ukraine’s leading, secure, and intuitive electronic healthcare platform, connecting patients, doctors, and both public and private medical institutions. This project envisions the future of healthcare as a proactive, patient-centered ecosystem, bridging gaps between users and providers, and leveraging technology, data, and human-centered design to deliver measurable impact.
The work spans research, strategy, multi-stakeholder UX design, prototyping, testing, and validation for web and mobile platforms. It demonstrates how complex healthcare workflows can be transformed into accessible, efficient, and personalized digital experiences while aligning with regulatory, institutional, and technological standards.

Category: UX & Product Design | Service Design
Collaborators: Product Managers, Developers, Medical Experts, Healthcare Institutions
Date: 2015 (Mobile App launched on Android & iOS)

Vision: The Future of Healthcare

Healthcare will evolve from reactive “care” to proactive health management, where patients, doctors, and institutions interact in a seamless, data-driven ecosystem. Patients will demand personalized, transparent, and accessible experiences, while healthcare providers require tools for workflow efficiency, clinical insight, and operational compliance.

Helsi.me anticipates this future through:

Proactive care: AI-assisted recommendations and early intervention tools.
Personalized experiences: Tailored dashboards, health monitoring, and treatment plans.
Integrated workflows: Streamlined operations for doctors and institutions.
Accessible and secure digital environments: Multi-channel support, EMR access, and data privacy controls.

Research & Insights

We conducted deep user research to understand the needs of all stakeholders in the healthcare ecosystem:

Patients: Needs included effortless provider search, online appointment scheduling, EMR access, and actionable insights from lab results and prescriptions.
Doctors: Prioritized streamlined patient management, instant access to diagnostics, and integration of clinical protocols.
Institutions: Focused on workflow automation, monitoring, reporting, and compliance with healthcare regulations.

Research methods included:

27+ qualitative interviews with patients, doctors, and administrators.
Quantitative surveys to measure behaviors, satisfaction, and pain points.
Contextual inquiries, heatmaps, and workflow analysis to identify friction points.
Stakeholder workshops to validate findings and ideate solutions.

Key insights included:

Users needed instant assessment of medical data, easy access to critical insights, and transparent workflows.
Doctors required dashboards that combined clinical, operational, and patient information in a single, actionable view.
Institutions demanded customizable and scalable platforms for workflow automation and reporting.

Design & Prototyping

Key features and UX contributions:

Multi-stakeholder dashboards and wireframes for patients, doctors, and institutions.
Mobile-adaptive designs for iOS and Android.
AI-assisted scheduling, personalized notifications, and health monitoring.
DICOM and HL7 support for interoperability across healthcare systems.
Patient portal with secure EMR access, online consultations, and medication management.
Visualized insights and actionable analytics for clinical and operational decision-making.

Concept validation included:

Usability testing, A/B testing, and heuristic evaluations.
Iterative design based on analytics, user feedback, and stakeholder input.
Exploration of interaction patterns, visualization styles, and navigation flows.

Search & Data Interaction Principles

We applied best practices for data-driven decision-making in healthcare:

Transparency: Clear presentation of data sources, medical history, and lab results to build trust.
Simplicity: Intuitive interfaces with icons, visual cues, and interactive dashboards.
Customizability: Workflow tools tailored for individual patients, doctors, and institutions.
Flexibility: Multi-device and multi-channel accessibility for seamless healthcare interaction.

Search & AI features included:

Semantic search for doctors, services, and medical information.
Intelligent filtering and recommendations based on prior interactions and preferences.
Instant linkage to treatment plans, diagnostics, and medications.

Impact & Business Value

Enhanced patient engagement: Simplified booking, EMR access, and self-directed care increased usage and satisfaction.
Streamlined clinical workflows: Doctors save time and reduce errors with unified dashboards and automated processes.
Institutional efficiency: Hospitals and clinics benefit from operational automation, reporting, and compliance tools.
Adoption and recognition: Helsi.me is recognized as a scalable, innovative healthcare platform, integrated with Ukraine’s national electronic healthcare system (eHealth).
Quantitative results: Improved platform adoption, faster workflow completion, and measurable user satisfaction gains across stakeholders.

Helsi Mobile App – Android & iOS

Helsi’s mobile app brings comprehensive healthcare services directly to users’ smartphones, offering 24/7 access to doctors, medical data, and medications—all in one intuitive platform. Designed for patients managing their own or family’s health, the app simplifies healthcare interactions while maintaining security and accessibility.

Key Features:

Doctor Appointments: Quickly search for specialists based on ratings, reviews, or experience, and book appointments for yourself or loved ones in minutes.
Online Doctor: Instant consultations available 24/7 with any doctor.
Test Result Interpretation: Clear, actionable explanations of medical test results.
Helsi+: Advanced health monitoring, tracking key indicators such as blood pressure and pulse, with personalized notifications and recommendations.
Electronic Medical Record (EMR): Access prescriptions, referrals, vaccinations, and visit history in one place.
Health Digest: Monthly discounts on lab tests and medical services at top healthcare providers.
Helsi Plan & AI Review: AI-assisted scheduling, notifications, and smart analysis of doctor reviews for confident decision-making.
Online Medications: Search, reserve, and purchase medicines at pharmacies with discounts.

UX Contributions:

Conducted user research, interviews, and surveys with patients and doctors to understand diverse needs.
Designed wireframes, prototypes, and high-fidelity UI for both Android and iOS, ensuring responsive and accessible experiences.
Optimized mobile workflows for booking, medical record access, and consultations.
Performed usability testing, A/B testing, and heuristic evaluations to validate design decisions and improve user engagement.
Collaborated with developers and healthcare professionals to ensure seamless functionality and compliance with security standards.

Helsi is Ukraine’s largest medical information system, integrated with the national electronic healthcare system (eHealth). The mobile app continues to evolve, with new features such as personalized health monitoring, improved notifications, and performance enhancements—making healthcare more accessible, efficient, and user-friendly.